Saturday, November 10, 2012

Chevrolet Showing Off the New Test Track at Epcot

© Chevrolet
With the reopening of Test Track at now less than a month away, set to take place on December 6th, the main sponsor of the attraction, Chevrolet, is showing off some interesting concept art for the ride.

When Test Track reopens at Epcot, it will give visitors a "deep look inside a professional design studio creating first-of-its-kind multi-sensory virtual experience in automotive design."  When work started 18 months ago designers desired to make a ride experience that is personal, future-focused and optimistic.  Those desires can definitely be felt in the artwork.

© Chevrolet
Chevrolet designers worked closely with Disney Imagineering to reinvent the Test Track experience.  Guests will be able to learn about the automotive design process, and even create their own vehicle designs.

“The re-imagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience,” said Eric Jacobson, senior vice president, Walt Disney Imagineering. “It’s a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process – with a few surprises thrown in.”

© Chevrolet
After riders design their own vehicles the ride experience will actually test how their concept held up to the challenge of real life road elements.  Patron designs can be a car, truck or crossover, and will require them to balance capability, efficiency, responsiveness and power.  After the ride experience they will find out how their design scored, and be able to "race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design."

For the full selection of images of the new Test Track, click through to Chevrolet's website.