Monday, March 31, 2008

Nice Amusement Park Ad Article

© Pittsburgh Post Gazette / Yellow Submarine Marketing Comm.

The Pittsburgh Post Gazette ran an interesting article yesterday about the ad agency side of the amusement park business.

They focus mainly on the Yellow Submarine Marketing Communications company, which produces many of the ads for Cedar Fair parks. The article mentions that the company has a $30 million or so account for marketing with the park operator spends each year.

The article also features some comments from Kennywood regarding their ad tactics. It's really a pretty interesting article. Click here to have a read.