Sunday, October 19, 2008

Sabrina's Brochure Spotlight: Wild World 1987

Greetings, fellow enthusiasts! I am not your usual "consort" but the namesake of this series, and it shall be my honor and privilege to escort you through the hallowed halls of my brochure collection from this point forward. Please feel free to e-mail me anytime with questions or feedback. But without further ado, let's proceed to the good stuff!

This week we travel back to 1987 to visit a quaint little park known as Wild World. You may know it better as the modern-day Six Flags America in Largo, Maryland. Featured on the cover alongside other staple attractions is the park's venerable elder statesman, the Wild One wooden roller coaster.

Back in '87, Wild One had been operating at Wild World for only one year after being relocated from Paragon Park in Massachusetts. It stood as the lone signature ride in a park that was still primarily focused on water attractions and entertainment, as evidenced by the content of this particular brochure. The year 1987 saw the opening of yet another water attraction, Paradise Island, which afforded guests the opportunity to challenge "monkey rings", "cannon flumes", and other obstacle course-style wet activities.

"New" and "improved" seem to be prevailing themes of this brochure, which indicates that the park was experiencing a period of notable growth and expansion during this time.

Corporate sponsorship was obviously alive and well at this park, even back in the eighties! The wave pool known as "Wild Wave" was actually explicitly sponsored by Continental Express. But I guess we can't complain too much, since it's likely that those sponsorships were partially responsible for that jaw-droppingly low gate price of $11.95. Oh, the good old days...

I hope you've enjoyed this week's trip down memory lane. There's a lot more where that came from, and I'm looking forward to sharing the journey with you!