Monday, June 23, 2014

Six Flags Branded Parks to Open in China

Much like their April announcement of a Six Flags branded park for Dubai, Six Flags Entertainment has created another new partnership that will see new Six Flags branded parks open in China.

This time around they're working with Riverside Investment Group to open "multiple" branded properties in China over the next decade.  No more specifics of where in China, or a potential opening date of any park, were released.

"Our international expansion strategy is focused on finding the right partners in the right markets, and Riverside Investment Group will be the perfect strategic partner for us in China," said Jim Reid-Anderson, Chairman, President and CEO of Six Flags Entertainment. "We are honored to be working with this world-class organization as we continue taking the Six Flags brand to growing markets outside North America."

Are people in China even aware of what Six Flags is?  I'm no expert but isn't even Disney working hard to get their characters into the lives of Chinese residents?  If Disney is fighting that battle I can't imagine many people will find much existing value in the Six Flags name... though I'm sure several expensive marketing studies would prove me wrong.  Maybe.

New parks are popping up in China left and right, so it at least seems plausible for these parks to see the light of day.  Hopefully using an American brand for the park also means no copycat Chinese knock-off manufacturers will be used for coasters and rides!