Monday, July 21, 2008

Cedar Fair: Sponsors Wanted

Cedar Fair put out a press release today to announce that they are going to try to start to do something that Six Flags has been doing for a couple years now: corporate partnerships.

The company will team with The Kempton Group, out of - you guessed it - Cincinnati, Ohio - to basically sell their 18 North American properties as big advertising pens for people.

Okay, that's a little harsh, but that's sorta what it is at time. Even Six Flags made a big fuss over how long they have a 'captive' audience when people are at the parks.

It makes sense, and Six Flags has brought in tens of millions doing it - and probably saving on food costs on some of the sponsored items. So from a financial perspective it makes sense, from a park atmosphere perspective? Well, if they do it like Six Flags, not so much.

But the company is getting backed closer and closer against that financial wall - so every penny counts right about now.


Ryan said...

I was wondering how long it was going to be before they did this. Being an employee at Cedar Point, I know about the budget cuts they have made and they aren't so much working. As much as I don't want to see a giant Geico banner spread across Mean Streak,I am open to ideas for getting the chain money. People notice these things and it's not going to cause people to not come back.

NewsPlusNotes said...

Another plus to these type of deals is a more modern feel to parks - like Six Flags having Wii stations. I think that's awesome. I'm not saying Cedar Fair doesn't have a plan that has worked in the past - but you can't totally ignore the times you are in.

dwitos079 said...

Just look at the past. I recall back in the day the Aquablast being the Pepsi aquablast and other situations like the pepsi logflume at the old gl or pepsi max big one in england. This is nothing new. Just sound business practice. Just as long as they don't put "if its not heinz its ketchup" into the spiel like they do at medusa . lol