Friday, January 30, 2009

The Six Flags Media Push

I just noticed that Six Flags now has an entire section of their website devoted to the Six Flags Media Networks that they have been making millions off of.

The site touts Six Flags' ability to provide advertisers with a wide variety of ways to get their message across to visitors of the parks. Everything from print ads on maps, to commercials while people are in line, Six Flags is willing to sell it to you.

While I can't say I personally think that these mass advertising initiatives are adding anything to the Six Flags experience, I will say that it's quite smart of the company to be pushing it. In these times grabbing and extra $60 million or whatever the exact figure is per year isn't a bad thing!