Wednesday, January 14, 2009

Sabrina's Brochure Spotlight: Six Flags Elitch Gardens 2003

Anybody besides me experiencing déjà vu? Well the good news is that you're not crazy! This week I bring you geographic diversity at the expense of originality, although it does make for an interesting case study. And if you have no idea what I'm talking about, take a moment to revisit my post on Six Flags Darien Lake's 2002 brochure. I'll wait for you...

Everybody back? Good! Let us proceed.

One might speculate that we'll never see another Elitch Gardens brochure featuring the Flying Coaster, as it did not operate in 2008 and posted signs indicate that it is slated to take off to a new location [pun intended]. However, there's always the unlikely chance that it is simply moving across the park! This particular model of flying coaster is not exactly touted for its ride experience. In 2003, however, it was only a year old and still a novelty for many park guests.

In addition to the obvious benefits, 2003 season passholders were offered free tickets (first-come-first-served, of course) to fifteen different concerts at Denver's Universal Lending Pavilion. Bonus!! This sure sounds like a fantastic perk, but I guess it depends on who the performers were. (Did any of you have the opportunity to attend one of these concerts on Six Flags' dime? I'm curious!)

Here comes that déjà vu all over again. Oh wait: The Tweety image has been flipped, so it's all good!! To Elitch Gardens' credit, I must say that a little more work was put into this brochure when compared to the aforementioned Darien Lake brochure. But the parks share a common history (Premier --> Six Flags --> PARC Management), and it is more obvious in some areas than in others.

Despite its similarities with other Six Flags brochures of this era, don't let this Elitch Gardens brochure fool you into thinking that the park itself is a clone! Elitch Gardens has much to offer, and I look forward to seeing how the PARC team maximizes that potential.