Friday, November 9, 2007

Worlds of Discovery

No no, not Worlds of Adventure, the former Geauga Lake name, but Worlds of Discovery - the new brand name for the Busch Entertainment's collection of parks and attractions.

I suppose I'll let the press release do the talking:

Worlds of Discovery Await At
Busch Entertainment Corporation’s Family of Parks

Introduction of Aquatica Shows Diversity of “Real” Experiences

Tampa, Fla. (Nov. 9, 2007) Long-known for creating one-of-a-kind adventures based on interactive experiences within the natural world, the Busch Entertainment Corporation family of adventure parks will now be known as Worlds of Discovery.

“All of our parks offer guests the opportunity to celebrate, connect and care for the world we share with their families,” says Joe Couceiro, corporate vice president and chief marketing officer of Busch Entertainment Corporation. “This common thread of authentic experiences, interactive learning and leisure opportunities creates meaning beyond park visits and is the driving force behind Worlds of Discovery – the unifying identity for all 10 of our adventure parks.”

When Aquatica - the waterpark that only SeaWorld could create - joins the Worlds of Discovery parks in spring 2008, it will complement the SeaWorld experience. Along with Discovery Cove, these three parks in Orlando offer unique ways to connect with the world of the sea. The Worlds of Discovery parks also include SeaWorld parks in California and Texas, Busch Gardens parks in Tampa, Fla. and Williamsburg, Va., their adjoining water parks, Adventure Island and Water Country U.S.A., and Sesame Place near Philadelphia.

“Guests will come to know that through the Worlds of Discovery parks, they will have the opportunity to come closer to the world we share,” says Jim Atchison, incoming president and chief operating officer of Busch Entertainment Corporation. “It’s our culture and our heritage to present quality products, support conservation efforts and offer guests a real sense of discovery and learning.”

Through up-close animal encounters, thrill rides and live entertainment based on the cultures of continents around the globe, the Worlds of Discovery parks offer an unprecedented variety of experiences not available anywhere else.

Oddly enough, someone just send this to me today as well:

... which looks to be a new add for the Sea Worlds park's that shows how the Worlds of Discovery name will be used.

My question: Are the theme parks still going to go by Africa and Europe?