Wednesday, March 11, 2009

Web 2.0 + Theme Parks

Paula Werne, of Holiday World fame, recently linked to this article on the park's Holiblog. It's about how more theme parks are starting to use all the new 'web 2.0' sites and features to reach out to potential customers.

Well, being a web 2.0 site I have to say that the article is pretty interesting. They speak of parks like Sea World San Antonio, which currently uses Twitter, Facebook, Flickr, and more to connect with fans and other interested parties of the park.

More and more official park blogs, especially, are popping up constantly these days. Kings Island started one, Schlitterbahn has a very active one, and there's more on the horizon.

I say keep these type of developments coming!


Sabrina said...

Some parks are taking things a step further than that. Just this week, Cedar Point announced a contest (via the OnPoint! blog) that you cannot enter unless you become a Cedar Point fan on Facebook and post your "entry" on their page. (And btw, if anyone reading this is interested...That contest ends TODAY so hurry up and enter!)

Personally, I have mixed feelings about this particular approach. Seems a bit too "exclusive" for those folks who aren't quite ready to take the leap into social networking. Once in a while it's okay, but I'd hate for this to become a regular practice among parks.