Tuesday, March 11, 2014

WhiteWater Acquires FlowRider Product Line

WhiteWater has announced the acquisition of the FlowRider product line from WaveLoch, which includes the FlowRider, FlowBarrel, FlowCurl, FlowHouse, Wave-in-a-Box, and WaveOz surfing simulators.

Previously WhiteWater was the exclusive licensee of the FlowRider technology, but now they will be the full owners.  Aquatic Development Group will continue to be the marketer and manufacturer of the FlowRider product line in the U.S. and Eastern Canadian markets.

The FlowRider acquisition is actually the third for WhiteWater in the past two years, adding to their ever-growing selection of water park attractions.  "We are not only adding another ORIGINAL product to the WhiteWater portfolio but also adding the creative talents of another ORIGINAL waterpark pioneer to the family,” said WhiteWater President and CEO Geoff Chutter.

WhiteWater promises that the future of flowboarding is bright, and has already created a new FlowRider and Waves business unit within the company.  Here's to seeing more of these attractions installed at water parks around the glove.