It all started with a media pass all covered up and strict instructions not to unwrap it until 10:30 AM. They didn't want to release the name of the ride before that time.
Lisa Rau, Director of Publicity/Public Relations for all Silver Dollar City properties in Branson, started off the announcement by warming up the crowd and encouraging everyone to squeeze inside what will be the loading station for the new attraction. She casually mentioned "We like theming at Silver Dollar City," as everyone who was in attendance could readily see before she introduced Brad Thomas,
who as General Manager, accompanied by the theme from the Good, the Bad, and the Ugly, started uncovering the storyboards and and explaining how they spent a lot of effort into market research to determine what their guests wanted for the next major attraction. "We pushed to take the classic wood coaster to a place it's never been before and the result is a wood coaster with never-done before thrill elements." Once they had a general guideline, they turned to Rocky Mountain Construction Company from Hayden, Idaho to realize the dream.
While approximately 60%-70% of the structural work is completed, piles of lumber scattered through the work site show that considerable work is still required. Eighty-nine thousand bolts hold together nearly half a million board feet of treated lumber supporting the Outlaw Run track.