|NASCAR themed slide entry © WhiteWater|
“This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company,” said WhiteWater founder and CEO Geoff Chutter. “Creating an experience around the NASCAR theme will certainly add to the WOW experience for our guests.”
|Design for a NASCAR themed play structure © WhiteWater|
WhiteWater is a company that installs attractions and rides at parks around the globe, and that fact was especially attractive to NASCAR. Blake Davidson, Vice President of Licensing and Consumer Products at NASCAR notes that “we select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”
The water park industry as a whole has continued to thrive and grow in recent years, a trend that isn't showing signs of slowing down. I would expect more partnerships like this one to arrive soon!