Friday, November 14, 2014

NASCAR Coming to a Water Park Near You

NASCAR themed slide entry © WhiteWater
Well, it's certainly a possibility that NASCAR could soon be at your local water park!  WhiteWater has signed a licensing agreement with NASCAR to bring their logo and marks on "approved themed rides and products" that the company creates.  NASCAR remains one of the world's best-known sporting brands.

“This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company,” said WhiteWater founder and CEO Geoff Chutter. “Creating an experience around the NASCAR theme will certainly add to the WOW experience for our guests.”

Design for a NASCAR themed play structure © WhiteWater
WhiteWater is already planning, and shopping around to several water parks, a NASCAR themed multi-lane mat racing slide.  The racing aspect of this type of slide makes it a perfect fit for the theme, and I would expect to see this one come to fruition rather quickly.  Also seen above is a mock design for a NASCAR themed water play structure, containing plenty of custom race elements throughout.

WhiteWater is a company that installs attractions and rides at parks around the globe, and that fact was especially attractive to NASCAR.  Blake Davidson, Vice President of Licensing and Consumer Products at NASCAR notes that “we select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”

The water park industry as a whole has continued to thrive and grow in recent years, a trend that isn't showing signs of slowing down.  I would expect more partnerships like this one to arrive soon!