Thursday, May 7, 2015

Universal Parks & Resorts Announce a Major New Partnership for Future Attractions

Just after yesterday's Kong announcement for Islands of Adventure, today Universal Parks & Resorts has walloped us with another big announcement:  a new partnership with Nintendo.

The announcement reads like things are in the very early stages of development, and almost no firm details were revealed.  However, we did learn that the "world of Nintendo" will be brought to life at the Universal theme parks, both in Japan and in the U.S.  The partnership will result in "spectacular, dedicated experiences based on Nintendo's wildly popular games, characters and worlds."  The press release specifically mentions that "major attractions" are a part of the plan.

Nintendo hasn't had much theme park presence to date, though many fans of the well known interactive entertainment company have been craving one.  This new partnership will "represent a significant partnership for Nintendo as it expands the reach and popularity of its characters and intellectual property."

"Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters.  Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks."

Nintendo's line of characters include Mario and his friends, Zelda, Pokemon, Donkey Kong and Metroid.  How we will see the characters included in the parks is of a lot of debate currently, and I think we will have to wait some time until we see another announcement for the North America parks.  However, Universal Studios Florida's children's area is badly in need of a makeover!