This photo was taken from inside the park, showing the huge building that has been created to house the coaster. Laff Trakk will honor the fun houses of Hersheypark's past with a brightly colored, immersive run through the course. The ride will include many classic fun house elements and have a decidedly dark ride flair to it.
Some additional photos of the building can be seen in this update from Keystone Thrills. The building is obviously quite tall, so I'm anxious to see what sort of outside treatment or facade the park creates for it. Its size will certainly give the Midway American section of the park a new look!