Christmas 2013 is going to be better than ever at the Herschend Family Entertainment chain of theme parks with the addition of the most famous reindeer in the world, Rudolph. The company has announced a licensing agreement that will allow the rights to develop and showcase new entertainment attractions based on Rudolph, along with his friends such as the Abominable Snow Man, Clarice and the Island of Misfit Toys.
“For more than half a century, HFE has successfully created family-centric attractions and experiences which tell classic holiday stories such as A Christmas Carol, The Christmas Story and It’s a Wonderful Life in new ways. We’re thrilled to now bring Rudolph and his friends to life for our guests,” said Anthony Esparza, Senior Vice President of Guest Experience at Herschend.
The exact plans for how Rudolph will be incorporated into the chain's Christmas events, at parks such as Dollywood, Silver Dollar City and Wild Adventures, are still being formed. It is expected that they will take the form of "original interactive experiences, attraction films, short and long form live stage shows, parades, light shows and other attractions."