The Amusing Ads Archive - Premier Rides 1997-98
This week's ad is more of a flyer of sorts, so we'll choose to think of it as a first cousin to a regular magazine advertisement. That work for you guys? Great!
Premier Rides was really getting in the groove of things in late 1997 - it had already opened several large rides at American parks, and a few more were planned to open (though just a weeeee bit late) for the 1998 season.
You know a manufacturer means business when they include math equations and a Leonardo Da Vinci quote on their ads!
Not many would argue that when Premier came on the scene their niche market was launched rides. Specifically, linear induction motors that sent trains rocketing from zero to some great speed in just a few seconds.
The company first put their toes in the launched ride waters when they opened the Flight of Fear coasters at Kings Dominion and Kings Island in 1996, also opening a similar ride in Japan.
After those rides were up and running Six Flags placed an order for some more unique rides - all launched, tall, and quite unique. The two Mr. Freeze rides went to Six Flags over Texas and Six Flags St. Louis, while the Chiller was constructed at Six Flags Great Adventure.
Sadly, all three rides were slated for a 1997 debut, but were pushed back to 1998 (for their first full season, at least) due to issues with the ride's launch systems.
Take note of the companies that Premier worked with to create rides: Force Engineering, Giovanola, Waagner Biro, and Werner Stengel. Talk about a dream team!
Premier had more to offer than just fast coasters - they also were able to make some crazy looking flat rides, indoor family coasters, and observation towers. The company's ride catalog has expanded greatly since then, with more coaster designs, flat rides, and other projects having been successfully completed.