Saturday, May 25, 2019

Cedar Fair Testing New "Pass Perks" Reward Program at Several Parks

© Cedar Fair
We've heard for some time now via Cedar Fair's earnings calls that they are planning to test a season pass reward program in 2019, with a full rollout scheduled for 2020.

Late this past week season pass holders to certain parks received e-mails detailing Pass Perks, the rewards program.

Mine came in the form of an e-mail from Dorney Park, but the Pass Perks details show that Pass Perks is also testing at Carowinds, Kings Island, Kings Dominion.

So what is Pass Perks exactly?  The company's website explains it very clearly:

Pass Perks is a loyalty program that rewards Season Passholders simply by visiting the park. Each time Season Passholders visit, they will earn Pass Perks that count toward rewards – which are always surprises – redeemable on future visits.

© Dorney Park
So unlike other rewards programs there is no point system or anything where you accumulate a balance then deplete it as you choose rewards.  With Pass Perks you simply visit the park and then will be e-mailed some sort of benefit after the fact.

There is no definitive list of rewards as it sounds like they'll be tailored to each park, and probably for each guest depending their purchasing history, but they include "free Bring-A-Friend tickets, sweet and savory treats, and discounts on merchandise and in-park experiences."  We will have to see them start to rollout after this weekend to get a better idea.

Although Cedar Fair does have a sign-in season passholder website for each park, the Pass Perks will be administered exclusively through e-mails, so make sure your e-mail is up to date if you're visiting one of these parks!