Tuesday, December 17, 2013

Soak City Palm Springs Receives Wet 'n' Wild Branding

The most recent water park to be sold by Cedar Fair, formerly known as Soak City Palm Springs, will now be know as Wet 'n' Wild Palm Springs.  The park is currently owned by CNL Lifestyle Properties, and managed by Premier Parks LLC. 

In addition to the new name, Wet 'n' Wild Palm Springs will also open a new attraction next year.  A Flow Rider surfing simulator will be opened, allowing for surfing to take place in the desert!  Popular at many other water parks, the surfing simulator utilizes a thin sheet of water under high pressure to create an artificial wave that guests can surf or board on.

“The property in Palm Springs, which we acquired this August, has been a great addition to our existing water park portfolio,” said Curt Caffey, senior vice president and managing director at CNL Lifestyle Properties. “By rebranding it as Wet ‘n’ Wild, we hope to both maximize our value for our shareholders and raise awareness of the park in Southern California.”

Wet 'n' Wild Palm Springs will join two other branded parks owned by the company, located in Arizona and Hawaii.  The new owners are pushing the value of season passes and adding additional entertainment next year, including Dive-In Movies.