Tuesday, January 29, 2008

Cedar Point 2008 Brochure


Cedar Point's 2008 Brochure is now available from their official website. I think it's a good change of pace from the last few years.

At this point, it's somewhat safe to say that the coaster and thrill ride advertising angle was not helping the Point's ever sagging attendance.

So in my opinion, an approach of advertising to families could work. I mean look, they even wrote "families rule" on top of the main Cedar Point logo on the cover - it seems they're taking the family angle pretty seriously.

The following pages of the brochure also advertise toward families, with the thrill ride section taking up a smaller portion than any of their yearly brochures I can remember.

Check it out - anyone else think this approach could help?


3 comments:

crpenney said...

Put your money where your mouth is. Maverick is a step in the right direction but they've lost a LOT of ground, even to Six Flags the past few years (parades, The Dark Knight, relevant characters/movie tie ins). It's a completely different demographic than what they've been targetting given previous new ride installments. Maybe they should have expanded the Paramount licensing/characters to the rest of the parks rather than expel all remaining traces. I just don't think this is their core competency; that would be thrills.

I'm your consort said...

While I agree that Maverick is a step in the right direction, I think it might be a step that should have come a few years earlier.

I think while the industry was moving away from the biggest and fastest, Cedar Point stuck to their guns and kept their pattern going ... and now we're finally seeing the net result.

That's why I applaud them for drastically changing the focus of their marketing away from the coasters.

crpenney said...

Agreed. I think as they see the effect on bottom line performance from their new found family push, such offerings will expand in the future. With the economy and gas prices the way they are, there's a huge opportunity for these types of parks to replicate what's in Central Florida. If parks don't, it won't be long before some type of regional Disney attraction comes to fruition in many domestic markets to close the gap on this demographic.