Dreamworks Pushing Theme Park Partnerships

Dreamworks Animation has promoted Mr. Joel Ward to a new position created solely to head the studio's expansion into Theme Park and Location Based entertainment.

Basically, that means they are going to take getting their characters into theme parks and other entertainment facilities more seriously.

Not that they haven't before, Shrek is at Universal Studios for instance, but they intend to expand their relationships using their portfolio of characters such as the aforementioned Shrek as well as Madagascar and the upcoming Kung Foo Panda.

Mr. Ward actually has had a successful career at Universal Studios Hollywood so I'm sure we'll see an even stronger relationship with the Universal Parks in the future.

Animation World Network has all the details.