Wednesday, May 6, 2015

Two Theme Parks Team Up to Create "Virginia's Gateway to Family Thrills"



It has been 15 years since Busch Gardens Williamsburg and Kings Dominion worked jointly to promote their parks, but no more.  With both parks celebrating their 40th anniversaries this year, they have formed a partnership to raise awareness of Virginia's Gateway to Family Thrills, the 75-mile corridor connecting the properties.

The partnership was announced on the grounds of the Virginia State Capitol, and was partially funded through a $25,000 matching grant from the Virginia Tourism Corporation to help with digital advertising and other needs.  Combined, the two parks offer nearly 600 acres of rides, shows and attractions.

Scott Clemons, Director of Marketing for Kings Dominion and Busch Gardens’ Marketing Vice President Dan Dipiazzo
Breaking things down even more, there are 21 roller coasters between the parks, including Tempesto, Busch Gardens' new ride, 3 kids areas with more than 20 rides and 63 acres of water parks between Soak City and Water Country USA.

The promotion will run from May through September of this year, and offers some great savings to those who want to visit both parks.

Two ticket options have been created as a result of the partnership:

The Virginia Thrills Ticket costs $106 and is valid for one single-day admission each to Busch Gardens and Kings Dominion within seven consecutive days. The promotion represents a $34 savings off the combined retail ticket prices to the parks.

The Virginia Thrills Ticket Plus costs $135 and adds each venue’s water parks to the package. The Virginia Thrills Ticket Plus is valid for two single-day admission tickets to Busch Gardens and/or Water Country USA and two single-day admission tickets to Kings Dominion and/or Soak City within seven consecutive days. The promotional price represents a $121 savings off the parks’ combined retail single-day admission prices.

The second option, perfect for vacationing families, really creates a great value for them!  For more information on Virginia's Gateway to Family Thrills, check out this link.


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